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Marketing research / David A. Aaker... [et al.].

Contributor(s): Aaker, David A.
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : John Wiley & Sons, c.2016Edition: 12th ed.Description: xxiii, 732 p. : ill. ; 26 cm.ISBN: 9781119238720 (pbk. : alk. paper); 9781119222019 (evalc); 9781119355274.Subject(s): Marketing research | | BAEPS, Business Administration November2018Genre/Form: -- Reading bookAdditional physical formats: Online version:: Marketing researchDDC classification: 658.83 Summary: Marketing Research prepares marketing students to make data driven business decisions.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.83 MAR (Browse shelf) Available 000044018
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Includes bibliographical references and index.

Marketing Research prepares marketing students to make data driven business decisions.

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