Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.
By: Hovland, Roxanne
Contributor(s): Wolburg, Joyce MarieMaterial type: TextPublisher: Oxon ; New York : Routledge / Taylor & Francis, 2015Description: ix, 197 p. : ill. ; 24 cmISBN: 9780765615473Subject(s): Advertising -- Social aspects -- United States | Consumption (Economics) -- Social aspects -- United States | Consumer behavior -- United States | | Communication and mass media October2018Genre/Form: -- Reading bookDDC classification: 306.3
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|Book - (Non borrowing)||Central Library First floor||Baccah||306.3 HOV (Browse shelf)||Not for loan||000043717|
|Book - Borrowing||Central Library First floor||Baccah||306.3 HOV (Browse shelf)||Available||000043718|
|Book - Borrowing||Central Library First floor||Baccah||306.3 HOV (Browse shelf)||Available||000043719|
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|306.260954 CHA Why ethnic parties succeed :||306.3 HOP Agrarian transformation in Egypt /||306.3 HOP Agrarian transformation in Egypt /||306.3 HOV Advertising, society, and consumer culture /||306.3 HOV Advertising, society, and consumer culture /||306.3 HOV Advertising, society, and consumer culture /||306.3 LUR Consumer culture /|
Includes bibliographical references (p. 173-186) and index.
Advertising as an institution of consumer culture --
Evolution of American society --
Perspectives for understanding advertising --
The behind-the-scenes power of advertising --
Crossing international borders --
Consumer protection and competition --
Doing the right thing when we don't know what "right" is --
Concluding comments on advertising and consumer culture.
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.