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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.

By: Hovland, Roxanne.
Contributor(s): Wolburg, Joyce Marie.
Material type: materialTypeLabelBookPublisher: Oxon ; New York : Routledge / Taylor & Francis, 2015Description: ix, 197 p. : ill. ; 24 cm.ISBN: 9780765615473.Subject(s): Advertising -- Social aspects -- United States | Consumption (Economics) -- Social aspects -- United States | Consumer behavior -- United States | | Communication and mass media October2018Genre/Form: -- Reading bookDDC classification: 306.3
Contents:
Advertising as an institution of consumer culture -- Evolution of American society -- Perspectives for understanding advertising -- The behind-the-scenes power of advertising -- Crossing international borders -- Consumer protection and competition -- Doing the right thing when we don't know what "right" is -- Concluding comments on advertising and consumer culture.
Summary: Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 306.3 HOV (Browse shelf) Not for loan 000043717
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 306.3 HOV (Browse shelf) Available 000043718
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 306.3 HOV (Browse shelf) Available 000043719
Total holds: 0

Includes bibliographical references (p. 173-186) and index.

Advertising as an institution of consumer culture --
Evolution of American society --
Perspectives for understanding advertising --
The behind-the-scenes power of advertising --
Crossing international borders --
Consumer protection and competition --
Doing the right thing when we don't know what "right" is --
Concluding comments on advertising and consumer culture.

Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.

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