Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.
By: Hovland, Roxanne
Contributor(s): Wolburg, Joyce Marie
Material type: 
TextPublisher: Oxon ; New York : Routledge / Taylor & Francis, 2015Description: ix, 197 p. : ill. ; 24 cmISBN: 9780765615473Subject(s): Advertising -- Social aspects -- United States | Consumption (Economics) -- Social aspects -- United States | Consumer behavior -- United States | | Communication and mass media October2018Genre/Form: -- Reading bookDDC classification: 306.3 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book - (Non borrowing)
|
Central Library First floor | Baccah | 306.3 HOV (Browse shelf) | Not for loan | 000043717 | ||
Book - Borrowing
|
Central Library First floor | Baccah | 306.3 HOV (Browse shelf) | Available | 000043718 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 306.3 HOV (Browse shelf) | Available | 000043719 |
Includes bibliographical references (p. 173-186) and index.
Advertising as an institution of consumer culture --
Evolution of American society --
Perspectives for understanding advertising --
The behind-the-scenes power of advertising --
Crossing international borders --
Consumer protection and competition --
Doing the right thing when we don't know what "right" is --
Concluding comments on advertising and consumer culture.
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
There are no comments for this item.