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Building a storybrand : clarify your message so customers will listen / Donald Miller.

By: Miller, Donald, 1971-
Material type: TextTextPublisher: [New York] : HarperCollins Leadership / HarperCollins, c.2017Description: x, 228 p. : ill. ; 22 cmISBN: 9780718033323; 0718033329Other title: Building a story brandSubject(s): Branding (Marketing) | Advertising -- Brand name products | Product management | Marketing | Selling | Customer relations | | Communication and mass media October2018 Best SellersGenre/Form: -- Reading bookDDC classification: 658.827
Contents:
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
Summary: Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 MIL (Browse shelf) Checked out 10/03/2020 000043669
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.827 MIL (Browse shelf) Not for loan 000043653
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 MIL (Browse shelf) Checked out 10/01/2020 000043654
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 MIL (Browse shelf) Available 000043655
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 MIL (Browse shelf) Available 000043656
Total holds: 0

Includes bibliographical references (pages 225-228).

The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action --
That helps them avoid failure -- And ends in a success --
People want your brand to participate in their transformation --
Building a better website -- Using StoryBrand to transform company culture.

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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