The networked nonprofit : connecting with social media to drive change / Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg, director of marketing Facebook.
Contributor(s): Fine, Allison H [author.] | Zuckerberg, Randi [author of introduction, etc.]Material type: TextPublisher: San Francisco, CA : Jossey-Bass, Copyright date: c2010Edition: First editionDescription: xix, 201 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470547977; 0470547979Subject(s): Nonprofit organizations | Online social networks | | Generalities May2018Genre/Form: -- Reading book DDC classification: 658.048 Online resources: Cover image
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book - Borrowing||Central Library First floor||Baccah||658.048 KAN (Browse shelf)||Available||000050274|
|Book - Borrowing||Central Library First floor||658.048 KAN (Browse shelf)||Available||000047797|
Includes bibliographical references and index.
Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--