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The networked nonprofit : connecting with social media to drive change / Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg, director of marketing Facebook.

By: Kanter, Beth, 1957- [author.]
Contributor(s): Fine, Allison H, 1964- [author.] | Zuckerberg, Randi [author of introduction, etc.]
Material type: TextTextPublisher: San Francisco, CA : Jossey-Bass, [2010]Copyright date: c2010Edition: First editionDescription: xix, 201 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470547977; 0470547979Subject(s): Nonprofit organizations | Online social networks | | Generalities May2018Genre/Form: -- Reading book DDC classification: 658.048 Online resources: Cover image
Contents:
Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks.
Summary: "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.048 KAN (Browse shelf) Available 000050274
Book - Borrowing Book - Borrowing Central Library
First floor
658.048 KAN (Browse shelf) Available 000047797
Total holds: 0

Includes bibliographical references and index.

Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks.

"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--

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