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Inside the mind of the shopper : the science of retailing / Herb Sorensen.

By: Sorensen, Herb.
Material type: materialTypeLabelBookPublisher: Old Tappan, N.J. : Pearson Education Inc., c.2017Edition: 2nd ed.Description: xxxiii, 283 p. : ill. ; 24 cm.ISBN: 0134308921; 9780134308920.Subject(s): Consumer behavior | Marketing | Retail trade | Merchandising | | Business, Business Administration May2018Genre/Form: -- Reading bookDDC classification: 658.8342 Summary: "The book uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Sorensen analyzes consumer behavior--how shoppers make buying decisions as they move through supermarkets and other retail stores--and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the 'quick trip' shopper; make the most of all three 'moments of truth'; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."--Provided by publisher.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8342 SOR (Browse shelf) Available 000043385
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8342 SOR (Browse shelf) Available 000043386
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8342 SOR (Browse shelf) Available 000043387
Total holds: 0

"with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia."-- C. T.

Includes bibliographical references.

"The book uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Sorensen analyzes consumer behavior--how shoppers make buying decisions as they move through supermarkets and other retail stores--and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the 'quick trip' shopper; make the most of all three 'moments of truth'; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."--Provided by publisher.

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