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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c.2004Edition: 10th ed, International ed.Description: 1 v. (various pagings) : ill. (some col.) ; 28 cm.ISBN: 0131212761; 9780131212763.Subject(s): Marketing | | Communication and mass media April2018DDC classification: 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 KOT (Browse shelf) Available 000042739
Total holds: 0

Includes bibliographical references and index.

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Other editions of this work

Principles of marketing / by Kotler, Philip. ©2005
Principles of marketing / by Kotler, Philip. ©2006
Principles of Marketing / by Kotler, Philip. ©2012
Principles of marketing / by Kotler, Philip. ©2010
Principles of marketing / by Kotler, Philip. ©1996
Principles of marketing / by Kotler, Philip. ©2014

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