Broadcast/cable/web programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

By: Eastman, Susan Tyler
Contributor(s): Ferguson, Douglas A
Material type: TextTextPublisher: Singapore : Wadsworth / Thomson Learning, 2003Edition: 6th ed., Reprint edDescription: xiv, 466 p. : ill. ; 25 cmISBN: 9812548904Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- Planning | Generalities March2018DDC classification: 791.4502360973
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Book - Borrowing Book - Borrowing Central Library
Second Floor
791.4502360973 EAS (Browse shelf) Available 000047483
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Reprinted of 2002 ed.

Includes bibliographical references and indexes.

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