Banner

Marketing research : an applied approach / Naresh Malhotra, David Birks.

By: Malhotra, Naresh K
Contributor(s): Birks, David F
Material type: TextTextSeries: Prentice Hall international editionsPublisher: Harlow : Pearson Education / Prentice Hall, 2000Edition: European edDescription: xvi, 736 p. : ill. ; 27 cm. + CD-ROM (4 3/4 in.)ISBN: 0139229647; 9780139229640Subject(s): Marketing research | BAEPS, Business Administration March2018 | Management and Business StudiesDDC classification: 658.83
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.83 MAL (Browse shelf) Available 000047353
CD | DVD - With book CD | DVD - With book Central Library
First floor
658.83 MAL (Browse shelf) Available 000047356
Total holds: 0

Original 3rd ed. entitled: Marketing research : an applied orientation.

Includes bibliographical references and index.

There are no comments for this item.

to post a comment.