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Marketing research : an applied approach / Naresh Malhotra, David Birks.

By: Malhotra, Naresh K.
Contributor(s): Birks, David F.
Material type: materialTypeLabelBookSeries: Prentice Hall international editions.Publisher: Harlow : Pearson Education / Prentice Hall, 2000Edition: European ed.Description: xvi, 736 p. : ill. ; 27 cm. + CD-ROM (4 3/4 in.).ISBN: 0139229647; 9780139229640.Subject(s): Marketing research | BAEPS, Business Administration March2018 | Management and Business StudiesDDC classification: 658.83
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.83 MAL (Browse shelf) Available 000047353
CD | DVD - With book CD | DVD - With book Central Library
First floor
658.83 MAL (Browse shelf) Available 000047356
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Original 3rd ed. entitled: Marketing research : an applied orientation.

Includes bibliographical references and index.

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