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Microeconomics and behavior / Robert H. Frank.

By: Frank, Robert H.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill/Irwin, c.2003Edition: 5th ed., International ed.Description: xxiv, 696 p. : ill. ; 26 cm.ISBN: 0071232044; 9780071232043.Subject(s): Microeconomics | Economic man | Self-interest | Consumer behavior | Microeconomics -- Examinations, questions, etc | Economic man -- Examinations, questions, etc | BAEPS, Business Administration Generalities February2018DDC classification: 338.5
Contents:
Thinking like an economist -- Supply and demand -- Rational consumer choice -- Individual and market demand -- Applications of rational choice and demand theories -- economics of information and choice under uncertainty -- Explaining tastes : the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Production -- Costs -- Perfect competition -- Monopoly -- Imperfect competition : a game-theoretic approach -- Labor -- Capital -- General equilibrium and market efficiency -- Externalities, property rights, and the Coase theorem -- Government.
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
338.5 FRA (Browse shelf) Available 000047265
Total holds: 0

Includes bibliographical references and index.

ch. 1. Thinking like an economist -- ch. 2. Supply and demand -- ch. 3. Rational consumer choice -- ch. 4. Individual and market demand -- ch. 5. Applications of rational choice and demand theories -- ch. 6. The economics of information and choice under uncertainty -- ch. 7. Explaining tastes : the importance of altruism and other nonegoistic behavior -- ch. 8. Cognitive limitations and consumer behavior -- ch. 9. Production -- ch. 10. Costs -- ch. 11. Perfect competition -- ch. 12. Monopoly -- ch. 13. Imperfect competition : a game-theoretic approach -- ch. 14. Labor -- ch. 15. Capital -- ch. 16. General equilibrium and market efficiency -- ch. 17. Externalities, property rights, and the Coase theorem -- ch. 18. Government.

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