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The management and marketing of services / Peter Mudie and Angela Cottam.

By: Mudie, Peter.
Contributor(s): Cottam, Angela.
Material type: materialTypeLabelBookPublisher: Oxford ; Boston : Butterworth Heinemann, 1993Description: xi, 269 p. : ill. ; 25 cm.ISBN: 0750607890; 978075060896.Subject(s): Service industries -- Management | Service industries -- Marketing | | Generalities February2018DDC classification: 658
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658 MUD (Browse shelf) Available 000047210
Total holds: 0

Includes bibliographical references and index.

Donation from David Kirby.

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