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New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon.

By: Light, Larry
Contributor(s): Kiddon, Joan, 1949-
Material type: TextTextPublisher: Old Tappan : Pearson Education, 2015Description: xii, 226 p. : ill. ; 24 cmISBN: 0134193822; 9780134193823Other title: Managing at the intersection of globalization, localization and personalizationSubject(s): Branding (Marketing) -- Management | Advertising -- Management | | Generalities BAEPS, Business Administration December2017DDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 LIG (Browse shelf) Available 000047062
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 LIG (Browse shelf) Available 000047063
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 LIG (Browse shelf) Available 000047064
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Includes bibliographical references and index.

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