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How brands grow / Jenni Romaniuk, Byron Sharp.

By: Romaniuk, Jenni.
Contributor(s): Sharp, Byron.
Material type: materialTypeLabelBookPublisher: Oxford ; New York : Oxford University Press, 2016Description: v. 2 (xiv ,233 p.) : ill. ; 23 cm.ISBN: 9780195596267 (v. 2).Subject(s): Branding (Marketing) | BAEPS, Business Administration BAEPS, Economics Generalities November2017DDC classification: 658.827
Partial contents:
v. 2. Including emerging markets, services and durables, new brands and luxury brands.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 ROM (Browse shelf) Checked out 27/02/2018 000042548
Total holds: 0

Includes bibliographical references.

v. 2. Including emerging markets, services and durables, new brands and luxury brands.

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