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How brands grow : what marketers don't know / by Byron Sharp.

By: Sharp, Byron.
Material type: materialTypeLabelBookPublisher: Oxford ; New York : Oxford University Press, 2017Edition: 1st ed., Reprint ed.Description: xvii, 228 p. : ill. ; 23 cm.ISBN: 9780195573565 (hbk.).Subject(s): Branding (Marketing) | | BAEPS, Business Administration BAEPS, Economics Generalities November2017DDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 SHA (Browse shelf) Checked out 27/02/2018 000046862
Total holds: 0

Reprint of the 2010 ed.

Bibliography : p. 218-228.

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