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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.

By: Armstrong, Gary (Gary M.)
Contributor(s): Kotler, Philip | Opresnik, Marc O. (Marc Oliver), 1969-
Material type: TextTextPublisher: Harlow : Pearson Education Limited, c.2017Edition: 13th ed., Global edDescription: 669 p. : ill. (col.) ; 28 cmISBN: 9781292146508 (pbk.); 1292146508Subject(s): Marketing -- Textbooks | | BAEPS, Business Administration October2017Genre/Form: -- Text book DDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.8 ARM (Browse shelf) Not for loan 000042307
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 ARM (Browse shelf) Available 000042308
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 ARM (Browse shelf) Available 000042309
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 ARM (Browse shelf) Available 000042310
Total holds: 0

Previous edition : 2015.

Includes glossary.

Includes bibliographical references and indexes.

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Other editions of this work

Marketing : by Armstrong, Gary ©2007
Marketing : by Armstrong, Gary ©2005
Marketing : by Kotler, Philip. ©1997
Marketing : by Armstrong, Gary ©2009
Marketing : by Armstrong, Gary ©2013
Marketing : by Armstrong, Gary. ©2015