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Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

Contributor(s): Wilson, Alan M.
Material type: materialTypeLabelBookPublisher: Berkshire : McGraw-Hill Higher Education, c.2016Edition: 3rd European ed.Description: xvii, 538 p. : ill. ; 27 cm.ISBN: 9780077169312; 007716931X.Subject(s): Service industries -- Marketing | Customer services | Marketing | | BAEPS, Business Administration Generalities September2017 | Management and Business StudiesDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 SER (Browse shelf) Available 000046546
Total holds: 0

Includes bibliographical references and index.

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