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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

By: Cheverton, PeterMaterial type: TextTextPublication details: London ; Sterling, VA : Kogan Page,2004 2004Edition: 2nd edDescription: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0749442980Subject(s): Marketing | Strategic planningDDC classification: 658.8 Online resources: Table of contents
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
CD | DVD - With book CD | DVD - With book Central Library
First floor
658.8 CHE (Browse shelf (Opens below)) Available 000007533
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 CHE (Browse shelf (Opens below)) Available 000001662
Total holds: 0

Includes index.

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