A Preface to Marketing Management / J. Paul Peter, James H. Donnelly

By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type: TextTextPublisher: Boston, Mass. : McGraw-Hill,2006 2006Edition: 10th edDescription: xiv, 254 p. ; ill. : 26 cmISBN: 007296216X (alk. paper); 0071116354Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Publisher description | Table of contents only
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658.8 PET (Browse shelf) Available 000001664
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Includes bibliographical references (p. 239-245) and index.

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