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A Preface to Marketing Management / J. Paul Peter, James H. Donnelly

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : McGraw-Hill,2006 2006Edition: 10th ed.Description: xiv, 254 p. ; ill. : 26 cm.ISBN: 007296216X (alk. paper); 0071116354.Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 PET (Browse shelf) Available 000001664
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Includes bibliographical references (p. 239-245) and index.

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