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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Higher Education, 2013Edition: 6th ed., McGraw-Hill international ed.Description: 642 p. ; 21 cm.ISBN: 9780071086967; 007108696X.Subject(s): Service industries -- Marketing | Customer services | | Business, Business Administration March2017Genre/Form: -- Text bookDDC classification: 658.8
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Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009.

Index : p. 622-642.

Includes bibliographical references.

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Other editions of this work

Services marketing : by Zeithaml, Valarie A. ©2006
Services marketing : by Zeithaml, Valarie A. ©2006
Services marketing : by Zeithaml, Valarie A. ©2009

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