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Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Hair, Joseph F
Contributor(s): Bush, Robert P | Ortinau, David J
Material type: TextTextSeries: McGraw-Hill/Irwin Series in MarketingPublisher: Boston : McGraw-Hill/Irwin, 2003 2003Edition: 2nd edDescription: xxiii, 720 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0071151192 ; 9780071151191Subject(s): Marketing research | DDC classification: 658.83
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Item type Current location Collection Call number Status Date due Barcode Item holds
CD | DVD - With book CD | DVD - With book Central Library
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658.83 HAI (Browse shelf) Available 000006846
CD | DVD - With book (NB) CD | DVD - With book (NB) Central Library
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658.83 HAI (Browse shelf) Not for loan 000015014
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658.83 HAI (Browse shelf) Available 000001666
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Includes bibliographical references (p. 687-698) and indexes.

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

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