Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald.

By: McDonald, MalcolmMaterial type: TextTextPublication details: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002Edition: 5th edDescription: xix, 630 p. : ill. ; 25 cmISBN: 0750656255 (pbk.)Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802 Online resources: Table of contents | Publisher description
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Includes index.

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Marketing plans : by McDonald, Malcolm. ©2000