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Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald.

By: McDonald, Malcolm.
Material type: materialTypeLabelBookPublisher: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002Edition: 5th ed.Description: xix, 630 p. : ill. ; 25 cm.ISBN: 0750656255 (pbk.).Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802 Online resources: Table of contents | Publisher description
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Book - Borrowing Book - Borrowing Central Library
First floor
658.8 MCD (Browse shelf) Available 000001673
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Includes index.

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Marketing plans : by McDonald, Malcolm. ©2000

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