A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller.

By: Kotler, Philip
Contributor(s): Keller,Kevin Lane
Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall,2007 2007Edition: 3rd edDescription: xxii,360 p. : ill. ; 22 cmISBN: 0131452584; 9780131452589Subject(s): Marketing -- ManagementDDC classification: 658.8
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First floor
658.8 KOT (Browse shelf) Available 000001707
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Includes bibliographical references and index.

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A framework for marketing management / by Kotler, Philip. ©2016