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International marketing / Philip R. Cateora ... [et al.].

Contributor(s): Cateora, Philip RMaterial type: TextTextPublication details: New York : McGraw Hill Education, c.2016Edition: 17th ed., International student edDescription: xxxvi, 662 p. : ill. (col.) ; 28 cmISBN: 9781259253065 (alk. paper); 1259253066Subject(s): Export marketing | International business enterprises | | BAEPS, Business Administration BAEPS, Economics February2019Genre/Form: -- Text bookDDC classification: 658.848
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Book - Textbooks Book - Textbooks Central Library
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Book - Textbooks Book - Textbooks Central Library
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Includes glossary.

This International student edition is for use outside the U. S.

Includes bibliographical references and indexes.

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Other editions of this work

Other editions
International marketing / by Cateora, Philip R. ©2002
International marketing / by Cateora, Philip R. ©1993
International marketing / by Cateora, Philip R. ©2002
International marketing / ©2014