New Products Management / Merle Crawford, Anthony Di Benedetto.

By: Crawford, C. Merle
Contributor(s): Di Benedetto, C. Anthony
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 8th edDescription: xx, 540 p. : ill. ; 24 cmISBN: 0072961449 (alk. paper)Subject(s): New products -- ManagementDDC classification: 658.575 Online resources: Publisher description | Table of contents only
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.575 CRA (Browse shelf) Available 000001875
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Includes bibliographical references and index.

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