Normal view MARC view ISBD view

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

By: Kelley, Larry D, 1955-.
Contributor(s): Sheehan, Kim | Jugenheimer, Donald W.
Material type: materialTypeLabelBookPublisher: New York ; Oxon : Routledge / Taylor & Francis Group, 2015Edition: 4th ed.Description: viii, 351 p. : ill. ; 23 cm.ISBN: 9780765640901.Subject(s): Advertising media planning | Brand name products | Marketing | | Communication and mass media November2016DDC classification: 659.111
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.111 KEL (Browse shelf) 25144 Available 000034765
Total holds: 0

Index : p. 331-348.

Includes bibliographical references.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha