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Online brand communities : using the social web for branding and marketing / Francisco J. Martinez Lopez.

By: Martinez Lopez, Francisco J.
Contributor(s): Aguilar-Illescas, Rocío | Molinillo, Sebastián | Anaya-Sánchez, Rafael.
Material type: materialTypeLabelBookPublisher: New York : Springer international publishing ; c. 2016Edition: 1st ed.Description: viii, 253 p. : ill. ; 24 cm.ISBN: 9783319248240.Subject(s): Electronic commerce | | Communication and mass media November2016DDC classification: 658.8
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 MAR (Browse shelf) 25840 Available 000045196
Total holds: 0

Includes bibliographical references.


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