CEO branding : theory and practice / edited by Marc Fetscherin.

Contributor(s): Fetscherin, Marc [editor.]
Material type: TextTextPublisher: New York ; Oxon : Routledge / Taylor & Francis Group, 2015Description: xxxiii, 302 p. : ill. ; 24 cmISBN: 9781138013728Subject(s): Chief executive officers | Branding (Marketing) | Corporate image | | BAEPS, Business Administration October2016DDC classification: 658.42
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.42 CEO (Browse shelf) 25136 Available 000034606
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Index : p. 295-302.

Includes bibliographical references.

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