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Marketing research essentials / Carl McDaniel J., Roger Gates.

By: McDaniel, Carl, Jr, 1941-.
Contributor(s): Gtes, Roger.
Material type: materialTypeLabelBookPublisher: Hoboken : John Wiley & Sons ; c.2015Edition: 10th ed.Description: 1 v. (various pagings). : ill. (col.) ; 24 cm.ISBN: 9781118808849.Subject(s): Marketing research | | BAEPS, Business Administration October2016DDC classification: 658.83
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Academic Bookshop 658.83 MCD (Browse shelf) 9129 Available 000045164
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Includes bibliographical references and index.


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Marketing research / by McDaniel, Carl D. ©2007

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