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Strategic social marketing / Jeff French, Ross Gordon.

By: French, Jeff.
Contributor(s): Gordon, Ross.
Material type: materialTypeLabelBookPublisher: London : SAGE, 2015Edition: 1st ed.Description: xvii, 429 p. : ill. ; 24 cm.ISBN: 9781446248621; 9781446248614.Subject(s): Social marketing | | BAEPS, Business Administration October2016DDC classification: 658.8
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Academic Bookshop 658.8 FRE (Browse shelf) 9129 Available 000045163
Total holds: 0

Index : p. 421-429.

Includes bibliographical references.


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