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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

By: Heding, Tilde
Contributor(s): Knudtzen, Charlotte F | Bjerre, Mogens, 1959-
Material type: TextTextPublisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2016Edition: 2nd edDescription: xiv, 307 p. : ill. ; 24 cmISBN: 9781138804692Subject(s): Brand name products -- Management | Branding (Marketing) | | BAEPS, Business Administration October2016DDC classification: 658.827
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Academic Bookshop 658.827 HED (Browse shelf) 9129 Available 000034178
Total holds: 0

Includes bibliographical references and indexes.

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