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Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick.

By: Goworek, Helen.
Contributor(s): McGoldrick, Peter J.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, 2015Description: xvii, 350 p. : ill. ; 28 cm.ISBN: 9780273758747.Subject(s): Marketing -- Management | Retail trade | | BAEPS, Business Administration May2016DDC classification: 658.87
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.87 GOW (Browse shelf) Available 000032617
Total holds: 0

Glossary : p. 331-336.

Index : p. 337-350.

Includes bibliographical references.

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