Normal view MARC view ISBD view

A framework for marketing management / Philip Kotler & Kevin Lane Keller.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane, 1956-.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2016Edition: 6th ed., Global ed.Description: 344 p. : ill. ; 24 cm.ISBN: 9781292093147; 1292093145.Subject(s): Marketing -- Management | | BAEPS, Business Administration May2016DDC classification: 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.8 KOT (Browse shelf) Available 000032615
Total holds: 0

Previous edition : 2011.

Glossary : p. 314-323.

Includes bibliographical references and indexes.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

A Framework for Marketing Management / by Kotler, Philip. ©2007

Powered by Koha