A framework for marketing management / Philip Kotler & Kevin Lane Keller.

By: Kotler, Philip
Contributor(s): Keller, Kevin Lane, 1956-
Material type: TextTextPublisher: Harlow : Pearson Education Limited, c.2016Edition: 6th ed., Global edDescription: 344 p. : ill. ; 24 cmISBN: 9781292093147; 1292093145Subject(s): Marketing -- Management | | BAEPS, Business Administration May2016DDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.8 KOT (Browse shelf) Available 000032615
Total holds: 0

Previous edition : 2011.

Glossary : p. 314-323.

Includes bibliographical references and indexes.

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A Framework for Marketing Management / by Kotler, Philip. ©2007