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Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.

By: Brennan, Ross, 1957-.
Contributor(s): Canning, Louise | McDowell, Raymond.
Material type: materialTypeLabelBookSeries: Advanced marketing series.Publisher: London : SAGE, 2011Edition: 2nd ed.Description: xxi, 386 p. : ill. ; 25 cm.ISBN: 9781849201568 (pbk.).Subject(s): Industrial marketing | | BAEPS, Business Administration May2016DDC classification: 658.804 Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.804 BRE (Browse shelf) 1 Available 000032521
Total holds: 0

Previous ed.: 2007.

Glossary : p. [352]-361.

Index : p. [379]-386.

Bibliography : p. [362]-378.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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