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Transmedia marketing : from film and tv to games and digital media / Anne Zeiser.

By: Zeiser, Anne.
Material type: materialTypeLabelBookPublisher: Burlington ; Oxon : Focal Press Taylor & Francis Group, 2015Description: xvii, 450 p. : ill. ; 24 cm.ISBN: 9780415716116 (pbk.).Subject(s): Mass media -- Marketing | Digital media -- Marketing | Marketing -- Technological innovations | | Business, Business Administration Communication and mass media May2016DDC classification: 302.230688
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Alahram 302.230688 ZEI (Browse shelf) Available 000032471
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American film market presents Transmedia marketing : from film and tv to games and digital media.

Index : p. [431]-450.

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