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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

By: West, Douglas C.
Contributor(s): Ford, John B. (John Battice), 1949- | Ibrahim, Essam.
Material type: materialTypeLabelBookPublisher: Oxford : Oxford University Press, c.2015Edition: 3rd ed.Description: xxi, 571 p. : ill. ; 25 cm.ISBN: 9780199684090 (pbk.).Subject(s): Marketing -- Decision making | Marketing -- Management | | BAEPS, Business Administration March2016 November2016DDC classification: 658.8101
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Book - Borrowing Book - Borrowing Central Library
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Alahram 658.8101 WES (Browse shelf) Checked out 19/01/2020 000032197
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8101 WES (Browse shelf) 25136 Available 000034602
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Index : p. [553]-571.

Includes bibliographical references.

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