Marketing : an introduction / Gary Armstrong & Phil Kotler.
By: Armstrong, Gary
Contributor(s): Kotler, PhilipMaterial type: TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall,2007 2007Edition: 8th edDescription: xxxii,122 p. : Col. ill. ; 24 cmISBN: 0131865919 (alk. paper)Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents
|Item type||Current location||Call number||Status||Date due||Barcode||Item holds|
|Book - Borrowing||Central Library First floor||658.8 ARM (Browse shelf)||Available||000002034|
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
Other editions of this work
|Marketing : by Armstrong, Gary ©2005|
|Marketing : by Kotler, Philip. ©1997|
|Marketing : by Armstrong, Gary ©2009|
|Marketing : by Armstrong, Gary ©2013|
|Marketing : by Armstrong, Gary. ©2015|