Marketing : an introduction / Gary Armstrong & Phil Kotler.

By: Armstrong, Gary
Contributor(s): Kotler, Philip
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall,2007 2007Edition: 8th edDescription: xxxii,122 p. : Col. ill. ; 24 cmISBN: 0131865919 (alk. paper)Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents
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Book - Borrowing Book - Borrowing Central Library
First floor
658.8 ARM (Browse shelf) Available 000002034
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Kotler's name appears first on the earlier ed.

Includes bibliographical references and index.

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Other editions of this work

Marketing : by Armstrong, Gary ©2005
Marketing : by Kotler, Philip. ©1997
Marketing : by Armstrong, Gary ©2009
Marketing : by Armstrong, Gary ©2013
Marketing : by Armstrong, Gary. ©2015