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Facebook marketing for dummies / by John Haydon.

By: Haydon, John
Material type: TextTextSeries: For dummiesPublisher: Hoboken : John Wiley & Sons, c.2015Edition: 5th edDescription: xii, 320 p. : ill. ; 24 cmISBN: 9781118951323Subject(s): Facebook (Electronic resource) | Internet advertising | Online social networks | Viral marketing | | BAEPS, Business Administration February2016DDC classification: 658.872
Contents:
Getting started with Facebook marketing -- Building your Facebook presence -- Engaging with your customers and prospects on Facebook -- Marketing beyond the Facebook page -- The part of tens.
Summary: If you're trying to plan or refine a Facebook marketing campaign, this book will help you grasp the psychology of the Facebook user, build your fan base, and integrate Facebook marketing with your other marketing strategies. Hayden shows you how to build a social networking presence, promote your page, and target specific audiences.
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Academic Bookshop 658.872 HAY (Browse shelf) 4873 Available 000031638
Total holds: 0

Index : p. 305-320.

Getting started with Facebook marketing -- Building your Facebook presence -- Engaging with your customers and prospects on Facebook -- Marketing beyond the Facebook page -- The part of tens.

If you're trying to plan or refine a Facebook marketing campaign, this book will help you grasp the psychology of the Facebook user, build your fan base, and integrate Facebook marketing with your other marketing strategies. Hayden shows you how to build a social networking presence, promote your page, and target specific audiences.

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Facebook marketing for dummies / by Haydon, John. ©2013