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Social media marketing for dummies / by Shiv Singh and Stephanie Diamond.

By: Singh, Shiv.
Contributor(s): Diamond, Stephanie.
Material type: materialTypeLabelBookSeries: For dummies.Publisher: Hoboken : John Wiley & Sons, c.2015Edition: 3rd ed.Description: xiv, 408 p. : ill. ; 23 cm.ISBN: 9781118985533.Subject(s): Internet marketing | Online social networks | Consumer behavior | | BAEPS, Business Administration February2016DDC classification: 658.872
Contents:
Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.
Summary: Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Academic Bookshop 658.872 SIN (Browse shelf) 4873 Available 000031637
Total holds: 0

Index : p. 395-408.

Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.

Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.

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