Social media marketing for dummies / by Shiv Singh and Stephanie Diamond.
By: Singh, Shiv
Contributor(s): Diamond, StephanieMaterial type: TextSeries: For dummiesPublisher: Hoboken : John Wiley & Sons, c.2015Edition: 3rd edDescription: xiv, 408 p. : ill. ; 23 cmISBN: 9781118985533Subject(s): Internet marketing | Online social networks | Consumer behavior | | BAEPS, Business Administration February2016DDC classification: 658.872
|Item type||Current location||Collection||Call number||Vol info||Status||Date due||Barcode||Item holds|
|Book - Borrowing||Central Library First floor||Academic Bookshop||658.872 SIN (Browse shelf)||4873||Available||000031637|
Index : p. 395-408.
Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.
Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.