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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.

By: Winston, Wayne L.
Material type: materialTypeLabelBookPublisher: Indianapolis : John Wiley & Sons, c.2014Description: xxx, 690 p. : ill. ; 24 cm.ISBN: 9781118373439 (pbk); 111837343X (pbk).Subject(s): Microsoft Excel (Computer file) | Marketing research -- Data processing | Electronic spreadsheets | BAEPS, Economics February2016DDC classification: 658.80072
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Academic Bookshop 658.80072 WIN (Browse shelf) 4864 Available 000031545
Total holds: 0

Index : p. 673-690.

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