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Marketing of high-technology products and innovations / Mohr, Sengupta, Slater.

By: Mohr, Jakki J.
Contributor(s): Sengupta, Sanjit | Slater, Stanley F.
Material type: materialTypeLabelBookSeries: Pearson custom library.Publisher: Harlow : Pearson Education Limited, c.2014Edition: 3rd ed., Pearson new international ed.Description: ii, 542 p. : ill. ; 28 cm.ISBN: 9781292040332 (paperback); 1292040335 (paperback).Subject(s): High technology industries -- Marketing -- Textbooks | | BAEPS, Business Administration December2015 | Management and Business StudiesDDC classification: 658.8
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
sphinx 658.8 MOH (Browse shelf) 70058 Available 000031508
Total holds: 0

Index : p. 527-542.

"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents.

Adapted for use outside the U.S. and Canada from the standard third edition, ©2010.

Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001.

Publication date from publisher's website.

Includes bibliographical references.

BUE book fair.

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