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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: [Singapore] : McGraw-Hill Education, c.2015Edition: 10th ed., Global ed.Description: xxxvi, 842 p. : ill. ; 28 cm.ISBN: 9789814575119 ; 9814575119.Subject(s): Advertising | Sales promotion | Communication in marketing | | BAEPS, Business Administration November2015 October2016Genre/Form: -- Text bookDDC classification: 659.1
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Baccah 659.1 BEL (Browse shelf) Available 000033893
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.1 BEL (Browse shelf) Available 000033894
Book - Borrowing Book - Borrowing Central Library
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Baccah 659.1 BEL (Browse shelf) Available 000033895
Book - (Non borrowing) Book - (Non borrowing) Central Library
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Baccah 659.1 BEL (Browse shelf) Not for loan 000031297
Book - Borrowing Book - Borrowing Central Library
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Baccah 659.1 BEL (Browse shelf) Checked out 19/10/2019 000031298
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.1 BEL (Browse shelf) Checked out 15/10/2019 000031244
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.1 BEL (Browse shelf) Available 000031242
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.1 BEL (Browse shelf) Checked out 19/10/2019 000031243
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.1 BEL (Browse shelf) 25840 Available 000034481
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"MHID 981-4575-11-9"--Title page verso.

Glossary : p. 767-779.

Includes bibliographical references and indexes.

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