Normal view MARC view ISBD view

Semiotics : the basics / Daniel Chandler.

By: Chandler, Daniel.
Material type: materialTypeLabelBookSeries: Basics (Routledge (Firm).Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2007Edition: 2nd ed.Description: xviii, 307 p. : ill. ; 21 cm.ISBN: 0415363764 (hbk. : alk. paper); 9780415363761 (hbk. : alk. paper); 0415363756 (pbk. : alk. paper); 9780415363754 (pbk. : alk. paper); 0203014936 (ebk. : alk. paper); 9780203014936 (ebk. : alk. paper).Subject(s): Semiotics | | Engineering, Architecture October2015Genre/Form: -- Reading bookDDC classification: 302.2
Contents:
Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect.
Summary: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 302.2 CHA (Browse shelf) Available 000031090
Total holds: 0

Glossary : p. [243]-264.

Index : p. [293]-307.

Bibliography : p. [265]-292.

Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect.

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha