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Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

By: Qualman, Erik, 1972-
Material type: TextTextPublisher: Hoboken : John Wiley & Sons, c.2013Edition: 2nd edDescription: xviii, 316 p. : ill. ; 24 cmISBN: 9781118232651 (pbk. : alk. paper)Subject(s): Social media -- Economic aspects | Internet marketing | Social networks | | BAEPS, Business Administration August2015 December2015DDC classification: 658.872
Contents:
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.872 QUA (Browse shelf) 23317 Available 000039585
Total holds: 0

Index : p. 313-316.

Bibliography : p. 299-310.

Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.

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