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Marketing essentials / Sally Dibb, Lyndon Simkin.

By: Dibb, Sally, 1963-Contributor(s): Simkin, Lyndon, 1961-Material type: TextTextPublication details: Hampshire : Cengage Learning EMEA, c.2013Edition: 2nd edDescription: xv, 521 p. : ill. (col.) ; 26 cmISBN: 1408073684; 9781408073681 Subject(s): Marketing -- Textbooks | | BAEPS, Business Administration August2015 December2015DDC classification: 658.8
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 DIB (Browse shelf (Opens below)) 21758 Available 000030717
Total holds: 0

Glossary : p. 500-515.

Index : p . 516-521.

Bibliography : p. 488-499.

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