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Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.

By: Banasiewicz, Andrew D.
Material type: materialTypeLabelBookPublisher: New York ; Oxon : Routledge / Taylor & Francis Group, 2013Description: xix, 376 p. : ill. ; 26 cm.ISBN: 9780415657877 (hardback : alk. paper); 9780415657884 (pbk. : alk. paper); 9780203076460 (ebook : alk. paper).Subject(s): Marketing -- Databases | Marketing research -- Data processing | Database management | | Business, Business Administration August2015DDC classification: 658.800285574
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.800285574 BAN (Browse shelf) 21758 Available 000039803
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.800285574 BAN (Browse shelf) 3640 Available 000034580
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Index : p. 373-376.

Bibliography : p. [370]-371.

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