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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007Edition: 6th ed.ISBN: 0131875523 (alk. paper).Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8 Online resources: Table of contents only
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 LOV (Browse shelf) Checked out 01/11/2017 000002279
Total holds: 1

Includes bibliographical references and index.

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