Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher
Contributor(s): Wirtz, Jochen
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007Edition: 6th edISBN: 0131875523 (alk. paper)Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8 Online resources: Table of contents only
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Includes bibliographical references and index.

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Services marketing : by Lovelock, Christopher. ©2011
Services marketing : by Lovelock, Christopher. ©2011