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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

By: Ford, Kevin.
Material type: materialTypeLabelBookPublisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005Description: viii, 158 p. : ill. ; 24 cm.ISBN: 0470012838.Subject(s): Brand name products -- Management | Marketing researchDDC classification: 658.827 Online resources: Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.827 FOR (Browse shelf) Available 000002283
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Includes index.

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