Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary
Contributor(s): Kotler, Philip
Material type: TextTextPublisher: Harlow : Pearson Education Limited, c.2015Edition: 12th ed., Global edDescription: 672 p. : ill. ; 28 cmISBN: 9781292016788 (paperback); 1292016787 (paperback)Subject(s): Marketing -- Textbooks | BAEPS, Business Administration August2015 January2016DDC classification: 658.8
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 ARM (Browse shelf) 21758 Available 000039604
Total holds: 0

Includes indexes.

Glossary : p. 615-624.

Publication date from publisher's website.

Authorized adaptation from the United States 12th edition, ISBN 9780133451276, ©2015, for use outside the United States and Canada.

Bibliography : p. 625-650.

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Other editions of this work

Marketing : by Armstrong, Gary ©2007
Marketing : by Armstrong, Gary ©2005
Marketing : by Kotler, Philip. ©1997
Marketing : by Armstrong, Gary ©2009
Marketing : by Armstrong, Gary ©2013