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Marketing communications : brands, experiences and participation / Chris Fill.

By: Fill, Chris
Material type: TextTextPublisher: Harlow : Pearson Education Limited, 2013Edition: 6th edDescription: xliii, 820 p. : ill. (col.) ; 27 cmISBN: 9780273770541Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing) | | BAEPS, Business Administration December2015DDC classification: 658.802
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.802 FIL (Browse shelf) 21758 Available 000038999
Total holds: 0

Includes bibliographical references and indexes.

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