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Strategies for e-business : creating value through electronic and mobile commerce : concept and cases / Tawfik Jelassi, Albrecht Enders, Francisco J. Martínez-López.

By: Jelassi, Tawfik, 1957-.
Contributor(s): Enders, Albrecht | Martínez-López, Francisco J.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, 2014Edition: 3rd ed.Description: xliii, 733 p. : ill. ; 24 cm.ISBN: 9780273757870 (paperback).Subject(s): Electronic commerce | Electronic commerce -- Case studies. -- Europe | Industries -- Technological innovations -- Economic aspects | Strategic planning | | BAEPS, Business Administration June2015 December2015DDC classification: 658.872
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Alahram 658.872 JEL (Browse shelf) 330 Available 000038872
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658.872 HAY Facebook marketing for dummies / 658.872 HAY Facebook marketing for dummies / 658.872 JEL Strategies For e-Business : 658.872 JEL Strategies for e-business : 658.872 LAU E-commerce : 658.872 LAU E-commerce : 658.872 LAU E-commerce :

Index : p. 717-733.

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